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What is Field Marketing
What is Field Marketing Field Marketing remains one of marketing’s best kept secrets. Companies have grown their turn-over in leaps and bounds and saved millions of shillings through Field Marketing efforts…

It involves the provision of highly skilled and trained people to conduct important below-the-line marketing activities that form the crucial link between unique brand/marketing strategies and brilliant execution.

Some of the activities involved include a comprehensive range of solutions that can include:
  • Strategic and tactical marketing,
  • Recruitment and training,
  • In-store demonstrations,
  • Merchandising and
  • Indirect sales support,
  • Logistics management,
  • Auditing,
  • Warehouse and distribution, and
  • Data management, analysis, and presentation

"Advertising moves people towards goods, Field Marketing moves goods towards people." - Morris Hite 1910 - 1983
 

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