“Up to 70% of buying decisions are made at the point of purchase”
Source: Mintel

Effective merchandising, by representatives that understand both your products and your brand enables you to monitor and maximise your presence in-store, whether through point of sale installations, promotional executions or competitor feedback.

You invest millions in advertising your brand, you've generated consumer interest...but at the end of the day, if your product is not on display, your customers will look elsewhere.

That’s where Frontier Marketing comes in; ask yourself the following questions: Does the supply chain work for your product in store?

• Is your display material implemented correctly, or simply sitting in the store room where it was first delivered?
• Can you guarantee that your products are out of the back-store and on the shelf?
• Who educates & encourages the store staff (shelf – stockers) to implement the expensive Category Management principles you have agreed with Head Office?
• Does the consumer know the price of your product?
• Are you getting enough space in store – in line with your market share?

Frontier merchandising services will:

• Drive sales levels, distribution and brand awareness on an in-store basis.
• Ensure that your products stand out from the competition.
• Audit instore performance and ensure that once problems have been identified they are physically solved by achieving compliance.
• Give support to seasonally sensitive promotions or other marketing activities
• Increase sales volume and yield an improved Return On Investment.